Privacy policy

Effective Date: March 19, 2026
Company Name: MMDL STAR LLC
Brand Name: Paw Ballet
Website: www.pawballet.com

MMDL STAR LLC, doing business as Paw Ballet (“Paw Ballet,” “we,” “our,” or “us”), respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and otherwise process personal information when you visit or use www.pawballet.com, place an order, create an account, contact us, sign up for emails, interact with our advertisements, submit a review, or otherwise engage with us online.

Our online store may be hosted on Shopify. We may also use Facebook & Instagram by Meta, including Meta advertising and measurement tools such as the Meta Pixel and related data-sharing tools made available through Shopify. Shopify explains that these tools can be used to collect browsing behavior and event data, measure ad performance, improve audience matching, and support retargeting and dynamic advertising. Shopify also explains that, depending on your configured customer data-sharing level, additional customer information may be shared with Meta. 

By using our website, you agree to the collection, use, and disclosure of information as described in this Privacy Policy.

1. Personal Information We Collect

We may collect the following categories of personal information, depending on how you interact with us:

A. Information You Provide Directly

You may provide us with:

  • name;
  • email address;
  • shipping address;
  • billing address;
  • phone number, if provided;
  • account credentials, if you create an account;
  • order details;
  • communications you send to us;
  • review content, photos, videos, or testimonials you submit; and
  • any other information you voluntarily provide.

B. Information Collected Automatically

When you visit or use our website, we and our service providers may automatically collect certain information, including:

  • IP address;
  • browser type;
  • device type;
  • operating system;
  • pages viewed;
  • links clicked;
  • referring URLs;
  • approximate location derived from IP address;
  • shopping activity, such as items viewed, products clicked, items added to cart, checkout activity, and purchase-related events; and
  • information collected through cookies, pixels, tags, local storage, SDKs, and similar technologies.

C. Information from Third Parties

We may receive information from third parties, including:

  • Shopify and related storefront, checkout, analytics, and commerce tools;
  • Meta and related advertising or measurement tools;
  • payment processors;
  • fraud prevention and security providers;
  • shipping and fulfillment partners;
  • analytics providers;
  • advertising and marketing partners;
  • customer service vendors; and
  • social media, marketplace, or other commerce integrations, if you interact with us through them.

2. How We Use Personal Information

We may use personal information to:

  • operate, provide, maintain, and improve our website and store;
  • create and manage customer accounts;
  • process payments and fulfill orders;
  • provide shipping updates, receipts, and transactional communications;
  • communicate with you about orders, returns, exchanges, warranties, or customer support;
  • personalize your shopping experience;
  • detect, investigate, and help prevent fraud, abuse, security incidents, or other unlawful activity;
  • perform analytics and understand website performance and customer behavior;
  • advertise and market our products and brand;
  • measure ad performance and attribution;
  • build, refine, and use custom audiences, lookalike audiences, retargeting audiences, and similar marketing segments where permitted by law;
  • send promotional emails, where permitted by law and consistent with your preferences;
  • comply with legal obligations; and
  • enforce our Terms & Conditions and other policies.

3. Cookies, Pixels, Meta Technologies, and Similar Tools

We and our partners may use cookies, pixels, SDKs, tags, local storage, and similar technologies to:

  • keep the website functioning;
  • remember your cart, preferences, and session;
  • measure traffic and store performance;
  • understand how visitors interact with our site;
  • support analytics;
  • personalize content and advertising;
  • help us show you relevant ads on Meta platforms such as Facebook and Instagram; and
  • support remarketing, retargeting, conversion measurement, and dynamic product advertising.

If we use Facebook & Instagram by Meta through Shopify, Shopify states that customer data-sharing tools may include the Meta Pixel and the Facebook Conversions API. Shopify also states that the data-sharing level set in Shopify affects what information is shared with Meta: Standard sends customer behavior, while Enhanced and Maximum can send additional customer information such as name, location, and email address. 

Depending on your location, you may be shown a cookie banner, consent tool, or privacy choice mechanism powered through Shopify’s customer privacy settings or another privacy tool. Shopify states that merchants can configure privacy policy links, cookie banners, and data sales opt-out pages in Settings > Customer privacy. 

You can also manage certain cookies through your browser settings. Blocking some cookies may affect website functionality.

4. How We Share Personal Information

We may disclose personal information to:

  • Shopify and service providers that help run our store and business;
  • Meta, including through advertising, analytics, attribution, audience, conversion, and retargeting tools that we choose to use;
  • payment processors;
  • shipping, logistics, and fulfillment providers;
  • fraud prevention, security, and risk management vendors;
  • analytics providers;
  • email and marketing service providers;
  • other advertising and social media partners;
  • professional advisors such as lawyers, accountants, and insurers;
  • government authorities, courts, regulators, or law enforcement when required by law or reasonably necessary to protect rights, property, or safety; and
  • a buyer, successor, or affiliate in connection with a merger, acquisition, financing, restructuring, or sale of all or part of our business.

We may also disclose information with your consent or at your direction.

We do not make blanket promises in this Privacy Policy that we never “sell” or “share” personal information under every law in every circumstance. Whether a disclosure is considered a “sale,” “sharing,” or other regulated disclosure can depend on applicable law, your location, and the technologies we use.

5. Meta Advertising and Audience Matching

If you interact with our website, ads, or social media content, we or our partners may use personal information and event data to:

  • understand whether you visited our website after viewing or clicking an ad;
  • measure purchases and other conversion events;
  • show you ads for products you viewed or similar products;
  • suppress ads to people who already purchased;
  • build custom audiences or similar marketing audiences; and
  • improve the relevance and efficiency of advertising campaigns.

Meta describes in its Privacy Policy that it collects, uses, shares, retains, and transfers information across its products and advertising systems. If you interact with Meta platforms, your information may also be processed by Meta under Meta’s own privacy terms and settings. 

6. Shopify and Store Infrastructure

Our store may be hosted by Shopify. As a result, Shopify may process personal information as part of providing storefront, checkout, hosting, analytics, payment-related, fraud-prevention, and other commerce infrastructure services to us. Shopify states that it provides privacy tools to merchants, but merchants remain independently responsible for their own privacy compliance and for responding to applicable customer data requests. 

Because Shopify store configurations can vary, this Privacy Policy is intended to describe our current general practices. If we materially change our tools or data practices, we may update this Privacy Policy.

7. Payment Information

Payments made through our website may be processed by third-party payment processors. We generally do not store full payment card numbers on our own servers. Payment information is processed by the applicable payment processor in accordance with its own terms, privacy practices, and security controls.

8. Marketing Communications

If you subscribe to our newsletter or marketing messages, we may send you promotional communications about products, offers, launches, and updates.

You can opt out of marketing emails at any time by clicking the unsubscribe link in the email or contacting us at support@pawballet.com.

Even if you opt out of marketing communications, we may still send transactional or service-related communications, such as order confirmations, shipping notices, return updates, and important account or policy messages.

9. Reviews and User-Submitted Content

If you submit reviews, comments, testimonials, photos, videos, or other content, we may use that content in connection with our website, products, marketing, and business operations, subject to applicable law and our Terms & Conditions.

Please do not submit sensitive personal information in public-facing reviews or comments.

10. Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

  • provide products and services;
  • maintain business and tax records;
  • process returns, exchanges, and support requests;
  • detect and prevent fraud;
  • comply with legal obligations; and
  • resolve disputes and enforce agreements.

Retention periods may vary depending on the nature of the information and the reason it was collected.

11. Security

We use reasonable administrative, technical, and physical safeguards designed to help protect personal information. No security system is perfect, and we cannot guarantee absolute security.

12. Children’s Privacy

Our website is not directed to children under 13, and we do not knowingly collect personal information directly from children under 13 through the website. If you believe a child has provided personal information to us, contact us and we will review the request and take appropriate action.

13. Third-Party Sites and Services

Our website may link to third-party sites, apps, marketplaces, or services. We are not responsible for the privacy, content, or security practices of those third parties. Their practices are governed by their own policies and terms.

14. Your Privacy Choices

Depending on where you live and how you interact with us, you may have some or all of the following choices:

  • opt out of marketing emails;
  • manage cookies through browser settings;
  • use any privacy choices or consent tools presented on our storefront;
  • request access to, correction of, or deletion of certain personal information, subject to applicable law; and
  • where applicable, request to opt out of certain disclosures or uses of personal information.

To make a privacy-related request, contact support@pawballet.com.

15. Do Not Track

Some web browsers offer a “Do Not Track” feature. At this time, our website may not respond to browser-based Do Not Track signals in a uniform way because there is no universally accepted standard for them.

16. Nevada Privacy Rights

Nevada law requires certain website operators to provide a privacy notice and a designated request method for certain opt-out requests concerning the sale of covered information. Nevada residents may submit applicable requests by contacting support@pawballet.com.

17. California Privacy Rights

California law requires operators of commercial websites and online services that collect personal information from California residents to post a conspicuous privacy policy and comply with it. California also provides privacy rights under the CCPA/CPRA for businesses that meet the law’s applicability thresholds. 

If the CCPA/CPRA applies to Paw Ballet at any given time, California residents may have the right, subject to exceptions and verification, to request:

  • access to certain categories and specific pieces of personal information;
  • deletion of certain personal information;
  • correction of certain personal information;
  • information about categories of personal information collected, disclosed, sold, or shared;
  • to opt out of certain sales or sharing of personal information, if applicable; and
  • non-discriminatory treatment for exercising applicable privacy rights.

To submit a California privacy request, email support@pawballet.com with the subject line California Privacy Request.

18. International Visitors

Our website is intended for users in the United States. If you access the website from outside the United States, your information may be transferred to, stored in, and processed in the United States or other jurisdictions where our service providers operate.

19. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will post the revised version on this page and update the Effective Date above. Your continued use of the website after the updated policy becomes effective constitutes your acceptance of the revised Privacy Policy.

20. Contact Us

If you have questions about this Privacy Policy or would like to submit a privacy-related request, contact us at:

MMDL STAR LLC
d/b/a Paw Ballet
304 S. Jones Blvd #8693
Las Vegas, NV 89107
USA
support@pawballet.com
www.pawballet.com